The same borrower journey, presented five ways.
Same loan, different feel. The numbers, disclosures, and consent are byte-for-byte identical across every theme — only color, type, spacing, and imagery change.Your brand stays yours. The header, logo, and core palette are locked; only the interior surface varies.The engine learns. Over time it finds which presentation helps which kind of customer complete, and promotes the winner to the default.“We tune the delivery of the loan, never the loan.”
Locked by design: the disclosures, the math, and consent never vary — not by theme, not by experiment, not ever.
House control
The control — today’s look. Every experiment is measured against this baseline.
neutral balanced standard type standard motion soft corners
Calm
Roomy, soft, slow. Builds trust and completion on high-anxiety steps — may cost some momentum.
cool roomy large type gentle motion round corners
Focused
Tight, fast, efficient. Raises pace and lowers drop-off for confident borrowers.
cool tight small type standard motion sharp corners
Guided
Warm, prominent guide. Helps hesitant borrowers feel accompanied through the decision.
warm balanced standard type gentle motion round corners
Minimal
High-contrast, still, uncluttered. Lowers cognitive load at the value moment.
neutral balanced standard type still sharp corners
Draft In review Live Measured Promoted
A theme varies the feel only. Disclosures, the math, and consent are identical in every experience — locked by the engine, verified on every build.
